We really do judge books by their covers so dont get tripped up by having a lousy cover for your next book. From a graphicdesign standpoint, to be truly successful, a book needs to be both commercially successful and beautiful, says kulick, art director at quirk books. A book cover is an elevator pitchyouve got literally milliseconds to convince a potential reader. Marketing a book on amazon is a very specific task and can be different from general book marketing, since you have to play by amazons rules. Get 20 effective book marketing tips and tactics that will help you sell more books and make more money as a selfpublishing author. The perfect ebook cover stands out from all the other books available, communicates what the book is about and sells a benefit to readers for downloading. Book cover redesign as marketing tool jane friedman. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Book cover redesign as marketing tool jane friedman if you are a wellknown author, your books may sell themselves because readers trust the story or the content, but if.
Book marketing expert john kremer is the author of 1001 ways to market your books, mentor to authors who have sold over a billion. Book marketing plan the definitive checklist book launch. After writing it, the final piece of this puzzle is to find the design that will get the attention of the customers you want. Here is a list of book cover designers as well as tips for finding and working with professionals. Reading one of the best marketing books listed below is likely to change and improve the way you market. Grab my free book marketing guide and email series, so you can save time and money while. Adazing marketing for authors and product creators. Book marketing tips with ricci wolman full interview.
For authors, marketing essentially involves drawing and engaging your target. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to. It will be your primary marketing asset across all your book marketing channels. You can even crowd source the design like michael hyatt has just done. Book marketing bestsellers book marketing tips from john kremer about blog book marketing expert john kremer is the author of 1001 ways to market your books, mentor. You can hire and outsource this to elance or freelancer. Lets take a closer look at book cover design tips and best practices to.
Selfpublished authors have no choice but to face up to the onerous task of promoting themselves and their books and having a marketing plan. The about page is the core description of your website. As you might guess, the typeface of your book title and other cover text the style and appearance on the page are just as important. Top 11 book cover design tips for independent authors. Its not only about being a great writer, you must not fail at marketing your book and well show you how. Apart from your title, its the one thing that will get browsers to click through to your page. Great business with book cover designing software book. A book blog, in which you write updates, corrections, errata and respond to reader comments and suggestions. Branding for authors and the halo effect of marketing when you have more than one. But you can maximize reader excitement by making sure your book stands out. It may sound trite, but its the very first ingredient in getting a book. Includes tips on building mailing lists, running promotions and advertising. The creative penn writing, selfpublishing, book marketing, making a living with your writing. This explains 5 tips to grow your social media presence to help you promote and sell your book.
Ten book marketing tips to help increase book sales 1. Best marketing books 2020 content performance marketing. Even if youre not likely to pay a lot of attention to fonts on book. Check out our 5 easy, actionable tips for creating an eyecatching. This book blog may become the basis for the second edition of your book. A books cover is a key marketing tool, reflecting the contents of the book. A book s cover is a key marketing tool, reflecting the contents of the book. Readers judge a book by its cover, and to think they dont, or theyll buy your book. Whether you have 1 book or 20, find out the exact launch, tactics, and blueprints the top 1% of authors use to generate reliable royalties, market your book effectively with less. So, the authors involvement in designing the cover becomes all the more critical. Placeits book cover designer is the smart way to go when going about designing book covers that look good and dont necessarily need to take.
Youll want it to have a design that grabs their attention and portrays an accurate idea of what your book is about. Your cover can literally make or break your book, so here are some key book cover design tips that will ensure youre converting shoppers to. Book cover design tips for your next release author marketing. But, first here are 5 tips to remember when marketing your book. Book cover design grabs the attention of potential buyers and readers. A professionally designed cover will instantly and attractively convey the essence of what your book is about. An effective book cover makes a positive first impression on potential readers. The preorder strategies that increase book sales author marketing experts, inc. One of the design tips on cover ideas you could consider is having a second version or your book cover with the title in the middle to use purely for your social media marketing.
Book marketing expert john kremers free book marketing. Book marketing tips and book promotion ideas from expert. Positioning is another classical book in marketing, and is the first book to deal with the problems of communicating to a skeptical, mediablitzed public. To get a book cover design that makes the best sale in the market. Before you can sell your book, you need to market it. Book cover design tips for your next release book marketing. Learn is your onestop destination for the latest inspiration on. Amazon is the 800pound gorilla of online book marketing. The better the book, the more likely it is to sell. Remember that the cover should give a hint of what is inside of the pages. How to use your book cover to sell more books the creative penn. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, pricing your book, determining the best strategies for marketing to. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier.
Book publishing companies have been working for centuries to create. A 2012 report by publishing authority bowker suggests more than 87,000 titles appeared between. Your book cover design is an essential part of your book marketing strategy. Try these five expert tips for designing dynamic book covers for both ebooks and print. The advice for facebook ads is usually that simple images work.
Tips for business, branding and marketing canva blog. You can edit all of this text and replace it with what you want to write. In case you dont end up reading cover design secrets or watching the videos tutorials, here are my top ten tips on book cover design that will help you. Top 11 book cover design tips for independent authors designhill.
A man should take a shot at the digital book depiction and additional consideration paid on the cover and individuals will have an enthusiasm for purchasing the book. If no one knows about you or your book, how can they buy your book. Book cover redesign as marketing tool jane friedman if you are a wellknown author, your books may sell themselves because readers trust the story or the content, but if you are new, then you need to make a statement with the first thing a reader sees. Select a good cover font sometimes people really only focus on the.
When to start marketing your book and how to balance your time. As you might guess, the typeface of your book title and other cover text the style and appearance on. Marketing your book for selfpublishers and indie authors. Since we started the monthly ebook cover design awards ive judged hundreds of ebook covers. As a firsttime author selfpublisher, book designer karrie ross personally. If youve got some money to spare, you should put it to use. Here youll see some outstanding photoshop work but are they good book. Book cover trends and the essential things authors must do to build their email lists. While social media is important check out our list of how to market your ya novel via social media at the end of this post, dont rely on it exclusively.
Include cover images, brief elevator pitches, and links to multiple retailers so readers can purchase your books. For example, if your book is about managing emotional wellbeing, cover the. Five tips for a professional cover design authorhouse. Upgrade your marketing efforts with 3d video mockups. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Archives of the weekly free book marketing tips of the week and internet marketing tips of the week.
Book cover design rules, tips and tricks presented by fred showker as part of judging the wiley design challenge. Learn how to sell more books, tapes, and other products. What will your book cover look like on facebook and twitter. In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. Here are a couple of book cover design tips and tricks to think about and use when you go about actually designing it. Make it easy for your target readers to find your book by categorizing it strategically on amazon. Julie broad explains the basics of using social media to help you build an. Cover image adapted from book mockup image by contributor chinnapong. While there are many classic marketing books that could make a bestbooks list, the. Here are top 11 book cover design tips for independent authors 01. Here is where you let clients know what your website is about. An independent author should work closely with a book cover designer to create the cover. The cover of your book is important because its the first thing a reader sees. U sing book sell sheets are one of the most timelessly effective ways to promote your brand.
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